{
  "brand": "Bitko",
  "edition": "Brand and launch communication kit — frontend preview",
  "language": "English with separate Portuguese social translations",
  "scope": {
    "working": [
      "Responsive interface and documentation",
      "Illustrative Rune catalog with search, sort and detail views",
      "Local launch-draft editor with artwork upload and saved drafts",
      "Public Bitcoin block feed from mempool.space, refreshed every 60 seconds while open",
      "Public-address connection through Phantom or Solflare"
    ],
    "planned_not_live": [
      "Rune etching",
      "Token launches",
      "Trading and BTC-denominated markets",
      "Bridge and custody infrastructure",
      "Backing, reserves and rewards"
    ],
    "unassigned": [
      "Official X account",
      "Contract or mint address",
      "Launch date",
      "Live trading pool"
    ]
  },
  "project_description": {
    "en": "Bitko is a Bitcoin-first Rune discovery and creation concept. Explore the preview collection, follow public Bitcoin blocks and prepare a launch draft in your browser.",
    "en_characters": 166,
    "pt": "Bitko é um conceito de descoberta e criação de Runes com Bitcoin no centro. Explore a coleção da prévia, acompanhe blocos públicos do Bitcoin e prepare um rascunho no navegador.",
    "pt_characters": 177
  },
  "taglines": {
    "primary": "Bitcoin roots. A new Rune perspective.",
    "short": "Made to leave a mark.",
    "pt": "Raízes no Bitcoin. Uma nova perspectiva para Runes."
  },
  "bio": {
    "en": "Bitcoin roots. Rune culture. Explore the Bitko preview, follow the Bitcoin network and shape your next Rune.",
    "en_characters": 108,
    "pt": "Bitcoin no centro. Cultura Rune. Explore a prévia do Bitko, acompanhe a rede Bitcoin e dê forma à sua próxima Rune.",
    "pt_characters": 115
  },
  "pinned_post": {
    "en": "Meet Bitko. A new perspective on Bitcoin Runes.\n\nExplore the collection, follow real Bitcoin blocks and prepare your own Rune identity.\n\nThe product preview is here. On-chain launches and trading are the next chapter.",
    "en_characters": 217,
    "pt": "Conheça o Bitko. Uma nova perspectiva sobre Bitcoin Runes.\n\nExplore a coleção, acompanhe blocos reais do Bitcoin e prepare a identidade da sua Rune.\n\nA prévia já está disponível. Lançamentos on-chain e negociação são o próximo capítulo.",
    "pt_characters": 236
  },
  "posts": [
    {
      "id": "01",
      "theme": "Brand reveal",
      "asset_suggestion": "Square stone B emblem on black; no invented market figures.",
      "en": "Made to leave a mark.\n\nA carved amber B. A Bitcoin-first direction. A fresh place to explore Rune identities.\n\nThis is Bitko. Explore the product preview.",
      "en_characters": 154,
      "pt": "Feito para deixar uma marca.\n\nUm B talhado em âmbar. Bitcoin no centro. Um novo espaço para explorar identidades Rune.\n\nEste é o Bitko. Conheça a prévia do produto.",
      "pt_characters": 164
    },
    {
      "id": "02",
      "theme": "Network feed",
      "asset_suggestion": "Bitcoin feed screenshot with source and actual retrieved block details visible.",
      "en": "The network keeps moving.\n\nBitko follows public Bitcoin blocks with a feed sourced from mempool.space. Open any entry and inspect the block yourself.\n\nA real network reference, inside the Bitko preview.",
      "en_characters": 202,
      "pt": "A rede continua em movimento.\n\nBitko acompanha blocos públicos do Bitcoin com dados de mempool.space. Abra uma entrada e confira o bloco.\n\nUma referência real da rede, dentro da prévia do Bitko.",
      "pt_characters": 194
    },
    {
      "id": "03",
      "theme": "Creation workflow",
      "asset_suggestion": "Draft editor and preview; retain the local draft label.",
      "en": "Every Rune starts with an idea.\n\nGive yours a name, a ticker and a visual identity. Preview it, refine it and save your draft on your device.\n\nStart shaping it in Bitko. On-chain etching is planned; draft creation works today.",
      "en_characters": 226,
      "pt": "Toda Rune começa com uma ideia.\n\nDê um nome, ticker e identidade visual. Veja a prévia, refine e salve o rascunho no seu dispositivo.\n\nComece no Bitko. Etching on-chain está nos planos; criar rascunhos já funciona.",
      "pt_characters": 214
    }
  ],
  "article": {
    "title": "Bitko: Bitcoin roots, a clearer place to begin.",
    "subtitle": "A first look at a Rune discovery and creation experience shaped around Bitcoin.",
    "sections": [
      {
        "title": "An identity you can recognize",
        "paragraphs": [
          "A good product should make its purpose visible before it asks for your attention. Bitko starts with that idea: a carved amber emblem, deep black surroundings and an interface built around Runes. Its visual language borrows from material that feels etched rather than printed. The stone-like B is the anchor; warm light and quiet motion give the rest of the experience its atmosphere.",
          "Behind that identity is a practical direction. Bitko is exploring how Rune discovery, launch preparation and a future BTC-denominated market experience could fit together. The current release is a working frontend preview: somewhere to explore the interface, prepare an idea and understand what the product is building toward."
        ]
      },
      {
        "title": "Discovery with room to look closer",
        "paragraphs": [
          "The collection gives visitors a direct way to get familiar with Bitko. Search narrows the catalog, sorting changes its order, and a detail view makes each design easier to inspect. Different layouts let the same collection work as a quick scan or a slower browse. Each control makes it easier to move from discovery to a closer look.",
          "The Rune designs in this preview are original illustrations. They demonstrate how discovery can feel without presenting invented trading volume, prices or ownership records. The preview is a first look at the collection experience while market infrastructure is being developed."
        ]
      },
      {
        "title": "A draft is a useful first step",
        "paragraphs": [
          "A Rune begins as an identity: a name, a ticker, an image and a short explanation of what it represents. Bitko brings those decisions into one draft editor. Add the details, upload artwork and use the preview to see how the idea will appear. Validation helps catch missing information before the draft is saved.",
          "Saved drafts stay in the browser on the device where they were created. You can return and continue working without publishing the concept or submitting an on-chain transaction. The editor makes preparation tangible today, while keeping preparation separate from the future act of etching a Rune on Bitcoin."
        ]
      },
      {
        "title": "The network is already moving",
        "paragraphs": [
          "Bitcoin provides the live reference point. The network feed retrieves public block information from mempool.space and refreshes once a minute while the page is open. Each entry includes an explorer link, making it possible to move from the interface to the underlying block record. The feed reflects Bitcoin network activity; it is not presented as trading or launch activity generated by Bitko.",
          "That separation matters to the product approach. Source information should remain identifiable. If the request cannot refresh, the interface says so instead of replacing missing data with artificial activity. A clear source and an honest update state are more useful than a permanently flashing live indicator."
        ]
      },
      {
        "title": "Bitcoin roots, two distinct responsibilities",
        "paragraphs": [
          "Runes belong to Bitcoin. A Solana interface and a Bitcoin Rune are different parts of a possible cross-network product, and one does not automatically create the other. Bitko’s direction considers a Solana execution experience alongside BTC-denominated markets, but the preview does not yet deploy a market, quote asset, custody system or bridge.",
          "A complete implementation would need verifiable records for each responsibility: the actual Bitcoin etching, the relevant Solana asset, pool details and any custody relationship connecting the networks. Those are infrastructure decisions that have to be demonstrated through deployed systems and public records."
        ]
      },
      {
        "title": "Connection without a transaction",
        "paragraphs": [
          "The account view supports connecting Phantom or Solflare to read a public address. This lets visitors see the shape of an account experience without constructing or requesting a financial transaction. No recovery phrase or private key is needed. The address remains in memory for the current page session, and disconnecting returns the interface to its initial state.",
          "Documentation sits alongside these working features. It explains the preview, the local draft workflow and the planned stages: enabling verifiable markets, etching on Bitcoin and eventually connecting the networks. This gives the product a path forward without implying that every planned capability is already available."
        ]
      },
      {
        "title": "Something concrete to explore",
        "paragraphs": [
          "Bitko’s first release focuses on the parts people can meaningfully try now. Explore the illustrative collection, open a Rune, follow a confirmed Bitcoin block and prepare a draft of your own. The warm visual identity ties these actions together, but the aim is a legible product experience beneath the artwork.",
          "The next chapter will be measured by infrastructure people can inspect and features they can actually use. For now, Bitko is a clear starting point: Bitcoin at the center, a distinct Rune identity and a preview that shows its current work openly."
        ]
      }
    ],
    "word_count": 707
  },
  "brand_usage": {
    "name": "Write Bitko in prose; use BITKO for the display wordmark. Do not describe Bitko as a deployed BTC pair or use another project’s trading or backing claims.",
    "emblem": "The selected carved orange stone B is the primary mark. Keep its silhouette, dark rune cutout and amber highlights. Do not replace it with an official Bitcoin logo.",
    "palette": [
      {
        "name": "Deep black",
        "hex": "#050505",
        "use": "Primary background"
      },
      {
        "name": "Amber",
        "hex": "#FDC971",
        "use": "Highlights, labels and warm light"
      },
      {
        "name": "Orange",
        "hex": "#FB7810",
        "use": "Core brand accents and CTA gradients"
      },
      {
        "name": "Warm white",
        "hex": "#F6F0E6",
        "use": "Primary text"
      }
    ],
    "typography": {
      "ui": "Inter Tight",
      "heading": "Inter Tight, medium to bold, tight spacing",
      "wordmark": "Approved sculpted BITKO artwork",
      "body": "Inter Tight, regular, comfortable line height. Keep carved display styling out of long paragraphs."
    },
    "composition": "Let the emblem or wordmark lead. Use broad black space, one amber light field and subtle halftone texture. Keep key information away from avatar/header crop regions.",
    "restrictions": [
      "No competitor name, CA, support address or social account",
      "No invented prices, volume, backing, earnings, airdrops or launch countdown",
      "No official Bitcoin endorsement claim",
      "No deployment URLs inside videos",
      "Do not describe the illustrative catalog as tradable assets"
    ],
    "status_line": "Product preview · launch drafts available · on-chain markets planned"
  },
  "video_script": {
    "duration_seconds": 12,
    "format": "1920×1080 or 1080×1080; adapt for each crop",
    "style": "Black, carved amber material, subtle halftone light; slow controlled motion with one clean reveal.",
    "audio": "Soft stone texture, restrained low pulse, short reveal accent; no licensed music required.",
    "shots": [
      {
        "from": 0,
        "to": 3,
        "visual": "Close crop of illuminated amber facets; the carved B begins to emerge.",
        "overlay": "Made to leave a mark."
      },
      {
        "from": 3,
        "to": 6,
        "visual": "Pull back to the selected Bitko stone B on deep black.",
        "overlay": "BITKO"
      },
      {
        "from": 6,
        "to": 9,
        "visual": "Fast, legible interface cut: Rune collection, sourced Bitcoin block feed, saved draft preview.",
        "overlay": "Explore. Follow. Create a draft."
      },
      {
        "from": 9,
        "to": 12,
        "visual": "Return to the emblem and approved wordmark, amber glow settling.",
        "overlay": "Bitcoin roots.\nProduct preview."
      }
    ],
    "urls": "No Vercel URLs, deployment URLs or link text in frames or closing shots.",
    "claims": "Show no market returns, prices, backer logos, live-bridge graphics or trading confirmations."
  }
}